1. INTRODUCTION  

Michele Akester-Marsh: Pregnancy Coach is committed to protecting your privacy and security. This privacy policy explains how and why we use your personal data, to ensure you remain informed and in control of your information. 

The General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018 have changed the rules which govern how we can communicate with you. 

You can change how we contact you or decide not to receive communications any time. If you wish to do so please contact Michele Akester-Marsh: Pregnancy Coach by emailing The Data Protection Officer at [email protected]. 

For purpose of this privacy policy the use of “we”, “us”, “our” refers to Michele Akester-Marsh: Pregnancy Coach. 

  2.ABOUT US

 Your “Personal Data” will be collected and used by Michele Akester-Marsh: Pregnancy Coach, a sole trading company. The registered office for Michele Akester-Marsh: Pregnancy Coach is Poole, BH17 7HJ. 

We are a “Controller” in respect of your personal data (ie. any information which identifies you, or which can be identified as relating to you personally). This means we take decisions about the types of personal data we should collect for the purposes of our business. 

Any questions you have in relation to this privacy policy or how we use your data should be emailed to The Data Protection Officer at [email protected]. 

3.WHAT INFORMATION WE COLLECT 

Personal Data Provided: We collect data you provide to us, or data provided to us, in order to fulfil our duties.

For example:

-personal details (full name, email, address, telephone, etc.)

-notes relating to the services received from us photos of you & your baby if given to us for use in marketing efforts

-details of any marketing and communications preferences (such as the way we contact you)

-details of your social media engagement with us

-other information relevant to customer surveys and/or offers 

Special Categories of Personal Data

We do not collect or store sensitive personal data (such as information relating to health, beliefs or political affiliation, etc.). 

Our website is not intended for use by children and we therefore do not knowingly collect any data regarding children.   

4.HOW WE COLLECT INFORMATION 

Your personal data may be obtained via email, video call, post, phone or in person, or by any other means of correspondence you have with us. For example, your personal data is provided when you request a Discovery Call, free gifts (eg. Masterclass) or information about our services by phone, email, via our website, or when you engage with us via social media. 

Your personal data may also be provided to us from a third party, for example from a family member or friend. This is likely to be by phone, email, via our website or post. 

Personal information may also be collected automatically during your interaction with our website. For example, information about how you are using our website and your browsing patterns. This personal data will be collected by using cookies and from our contact form. Please view our Cookie Policy for further information. 

5.HOW WE USE INFORMATION 

We use your personal data to understand your needs and provide you with a better service, and in particular for the following reasons:

-For internal record keeping

-to improve our products and services

-to send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided

-to contact you for market research purposes. We may contact you by email, social media, phone or mailto customise our website according to your interests

-to ensure our compliance with best practice (for example should data need to be shared with third parties)

-to identify and prevent fraud

-to enhance the security of our network and information systems

-to continue functioning as a business 

We will only use your information for the purpose it was collected for (or else for closely related purposes): 

Administration

We use personal data for administrative purposes. Predominantly this includes fulfilling services (whether by email, post, phone or in person). It may also help us respect your marketing preferences (for example if you ask not to receive marketing material, we will keep a record of this). 

Internal Analysis

We carry out analysis on our customers to determine market trends, the success of marketing campaigns and to better understand customer behaviour. This helps inform our approach towards marketing and it helps us provide a better experience (for example through more relevant communications). 

Marketing

We may use personal data to communicate with customers and potential customers to promote Michele Akester-Marsh: Pregnancy Coach. This includes keeping you up to date with our news and updates. Communications will be tailored based on what we think your interests are, from looking at data collected using cookies and from looking at your past transactions. You will always be able to unsubscribe from any such correspondence. You have the right to object to this processing if you wish, and if you wish to do so, please contact The Data Protection Officer. Please bear in mind that if you object this may affect our ability to carry out the tasks above for your benefit. 

6.DISCLOSING AND SHARING DATA 

If you have opted-in to marketing, communications always come from Michele Akester-Marsh: Pregnancy Coach, incorporating our own marketing materials, for example social media and newsletters. 

Information shared with third parties

We may disclose personal data to third parties for the following reasons:

-should we consider that you or your baby’s safety is at risk.

 Social Media

We may provide your personal data (such as name, email address or phone number) to digital advertising or social media companies who work on our behalf (such as Facebook, Instagram, Mailerlite, Calendly). This is so you are shown only relevant advertisements relating to Michele Akester-Marsh: Pregnancy Coach. We will also ensure you are not presented with unnecessary marketing communications from us. You can manage your preferences by using your social media advertising platform settings. You can also contact us with any queries.

7.HOW WE STORE AND PROTECT DATA 

We understand the importance of security and confidentiality and we have therefore implemented electronic and managerial procedures to secure the data that you input into our website. For example, our employees are trained in data protection and abide by strict confidentiality in how all data is handled, security measures are in place including encryption, and our website host follows industry standards. 

All data collected and used by Michele Akester-Marsh: Pregnancy Coach is held on-site. 

Our website is protected by a Secure Sockets Layer (SSL) certificate. This means that any information sent via our website is encrypted between the client (browser) and our server whilst in transport.We do not have direct access to your bank or payment details, and therefore do not store this information. 

Michele Akester-Marsh: Pregnancy Coach business activities are based in the UK and we do not transfer data outside of the EEA.  

-Our website host is Groove Digital.Our payment services are hosted by Groove Digital & PayPal.

-Our mailing list host is Mailerlite.

-Our calendar booking host is Calendly. 

-Other third parties that provide services to us (for example GoDaddy, various social media platforms, PayPal and banks) may transfer personal data outside of the EEA.

However, these organisations are governed by their own privacy frameworks and/or are certified under the US-EU Privacy Shield Framework.

8.DATA RETENTION 

We will only use and store information for so long as it is required for the purposes it was collected for. We continually review what information we hold and delete what is no longer required. 

Data will be stored for 10 years from the date of last contact with you. 

9.KEEPING YOU IN CONTROL 

We want to ensure you remain in control of your personal data. Part of this is making sure you understand your legal rights, which are as follows:

-The right to be informed about what personal data is collected and stored about you and how it is used;

-The right of access including the right to obtain a copy of the personal data held and to receive the following information-

  a)the purposes of our processing

  b)the categories of personal data concerned 

-the recipients we disclose the personal data to

  a)the retention period for storing the personal data

  b)the data source if the data was not collected directly from us 

-The right to rectification to request inaccurate personal data to be amended

-The right to erasure (the “right to be forgotten”) and to have personal data erased. This right only applies in certain circumstances

-The right to restrict processing and supress use of personal data. Personal data can be stored but not used. This right only applies in certain circumstancesThe right of portability to allow you to receive personal data provided to a Controller in a structured, commonly used and machine-readable format. It also gives you the right to request your personal data to be transmitted to another Controller

-The right to object to the processing of your personal data for direct marketing purposes and in certain other circumstances

-The right to object to automated decision making. This right means that solely automated decision making (including profiling) is restricted. 

Please keep in mind that there are exceptions to the rights above and, though we will always try to respond to your satisfaction, there may be situations where we are unable to do so. 

If you would like further information on your rights or wish to exercise them, please email The Data Protection Officer at [email protected]. 

Complaints

You can complain to Michele Akester-Marsh: Pregnancy Coach directly by contacting The Data Protection Officer using the details above. If you wish to make a complaint which does not directly relate to your data protection and privacy rights, you can do so in accordance with our company’s complaints policy. If you are not happy with our response, or you believe that your data protection or privacy rights have been infringed, you can complain to the UK Information Commissioner’s Office which regulates and enforces data protection law in the UK. Details of how to do this can be found at www.ico.org.uk.  

10.CHANGES TO THIS PRIVACY POLICY 

We will amend this privacy policy from time to time to ensure it remains up-to-date and accurately reflects how and why we use your personal data. The current version of our privacy policy is posted on our website. This privacy policy was last updated on 19th October 2021